Denstock is a New Zealand owned and operated company supplying leading global brands of footwear and sporting apparel to over 300 retail stores nationally and throughout Australasia

Denstock had steadily grown over the last few years. Fergus Stephens, Financial Controller for Denstock, said that they were in need of a fully integrated solution that could streamline their business processes.

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The complexities of stocking and selling products by style/colour/size can be a nightmare, Denstock needed a way to streamline their business and solve these complexities. Denstock installed Advanced Business Manager (ABM) with the support assistance of Concept Business Systems in mid 2011.

One of the major reasons Denstock chose ABM was the availability of modules that would streamline their business processes – Structured Stock, Import Costing and Electronic Data Interchange (EDI).

The Solution


Fergus Stephens, Financial Controller for Denstock, said that one of the major benefits for Denstock is how simple and easy ordering and sales processes have become with the help of ABM. “ABM met our specialised needs of providing multiple colours and sizes per style for managing footwear and clothing inventories.” This has resulted in an overall increase of efficiency and accuracy.

Fergus also commented on the automated reporting functionality within ABM. ”The automated reporting module enables reports to be scheduled for on a regular basis to our team of sales agents across Australasia ensuring they always have current data available.”

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The Result


Denstock takes pride in building and maintaining positive long-term relationships with their retailers and,through product excellence, with all consumers.

Overall, Denstock are very happy to have made the move to ABM with the ongoing support from Concept Business Systems. Implementing the new system has been vital in improving accuracy and efficiency in their business.

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